I'll be honest, I had no idea what the above term meant.
However it appears that Dutch Brewer Bavaria gave a clinic on the above during Day 4 of the World Cup. Gunaxin does a detailed report on it here:
Basically, Bavaria aren't official sponsors of the World Cup. So, they dressed up two Dutch models and 34 local beauties as Danish fans. Midway through the game, they stripped down to reveal skimpy orange Bavaria dresses replete with logos.
Amazingly they got detained after the game having been escorted out by stewards since they irked FIFA.
More amazingly Robbie Earle (ex Wimbledon) lost his job with ITV having sold two of his tickets to Bavaria. He obtained those tickets from ITV for family and friends.
Just to annoy FIFA, I am going to drink some Bavaria beer. Job done.
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